Online Reputation Management is the new buzzword in E-Commerce and Online Promotion of an organization's identity, business entity or an individual. Due to the independence offered by Internet and lack of a central regulation system, everyone is free to say anything about anyone. Sometimes due to business rivalry or some other professional or unprofessional reasons, people start badmouthing about a business entity or an individual. It leads to great problems, and loss of business or revenue for that particular organization or individual.
The case of bad online reputation is very much common with e-Commerce websites or online service providers, where they have to face problems of negative feedback (most of the time baseless), given by their competitors with anonymous identity or by their unsatisfied customers. There are several consumer complaint forums where one can express their views about a company or organization and the products and services being offered by them. They don’t need to provide any evidence of being a real customer at the time of posting feedback.
Search engines tracks this information, and when users (potential customers) search about the products or services offered by organization for which negative feedback has been given, they come across such indexed negative feedbacks. It results in loss of business for E-Commerce websites or online service providers, as most of their business is search engine driven, and presence of negative feedback reduces their reliability and maligns their reputation in front of their potential customers.
Online Reputation Management is the service that helps such victims of negative feedback given on online consumer complaints forums. They help such business entities in overcoming their problems, and provide them a neat and clean reputation. These services are of great help for such organizations or individuals looking for a jumpstart in their professional growth that was stuck due to bad online reputation.
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