Benefits of Website Promotion

Promotion of a website is very important. Usually, a website helps in developing online identity for some company, business, or individual. In order to get maximum attention of internet users, it needs promotion through various proven techniques.

Nowadays, search engine optimization (SEO), social media optimization (SMO), and social business networking (SBN) are the most popular techniques of the website promotion. Apart from that, conventional modes of online advertising like banner advertizing, link exchange and email marketing are still in use. Paid processes of website promotion like, Pay per Click (PPC) and paid inclusion (featured website listing) of websites are also in use.

Website promotion provides following benefits:

1. Increased Incoming Traffic – Website promotion helps in increasing the amount of incoming traffic to a website. It is primary aim of website promotion. During promotion, people engaged in the process submit websites to numerous web-directories and search engines. Webmasters also take help of social media and social networking for direct promotion of the website in front of potential customers. All these techniques help in driving more and more organic traffic to the website.
   
2. More Sales and Revenues - Website promotion helps e-Commerce websites in generating more revenues by increasing sales. With well-planned online promotion campaigns, a website can gain top ranks in Google and all other major search engines, which is guarantee for more sales.
   
3. Brand Identity Development – A website helps in developing brand identity. For global customers, it acts as primary appearance of a business or company. The information present on website, customer testimonials, and media updates helps in developing credibility of website in front of customers.
   
4. Instant Communication with Customers – Websites have become an important medium for customer communication. They have made it easier to get customer's feedback/opinion about a newly introduced product or service. Website promotion helps in getting maximum attention from targeted segment of customers.
   

Well, website promotion is not limited to e-Commerce websites only. It is equally important for promotion of websites relating to companies or individuals.

Keyword Research – Key to Success in Internet Marketing

Keywords are the most important factor for success of your internet marketing and promotion campaign. Selection of right keywords is the base that decides the outcome of every Search Engine Optimization and search engine marketing campaign. Therefore, keyword research has always been a primary concern for SEO and SEM experts.

I’m going to discuss different type of keywords and possibility of success after selecting each of them. This article will be helpful for people in following categories:

1. Beginners in Internet Marketing (trying to know the secrets of keyword research)
2. Experienced Internet Marketers (who are not getting desired results of their campaigns)
3. Anyone else who is eager to learn the best searching mechanism

Keyword Research Strategy

While doing keyword research for your website, it is very important for you to know two important things, type of visitors coming to your website and keywords used by them for searching. Both are of immense importance, and without considering these two, you can’t get expected traffic to your website.

Depending upon the purpose of search, we can classify visitors into three types:

1. Visitors who search for surfing purpose (without any intention of buying)
2. Visitors looking for a comparison of products or services (eager to know product or service details, sooner or later they can turn up into buyers)
3. Actual buyers (ready to buy, you need to impress them)

Searching mechanism of above described internet search users is different. Their search term varies significantly. We can understand this easily with a real search example, consider following keywords targeted for a website operating cruising vacations:

• Cruises (38,500,000 results)
• Honeymoon Cruise/cruise vacation (5,870,000/ 18,100,000 results)
• Caribbean cruise holidays/7 Night Western Caribbean Cruise (13,400,000/1,210,000 results)

(Above search results are from Google as on September 02, 2009)

The above keywords will clearly describe the type of visitor and possibility of conversion. Have a look,

1. First keyword 'cruises' depicts a normal user’s mind (suspecting visitor), which doesn’t have any intention of going on vacation. Targeting this keyword in your SEO/SEM campaigns will not result any benefits for you.
2. Second keyword "honeymoon Cruise/cruise vacation", is more specific which indicates the mind of an interested (potential customers) person looking to know more about cruises vacation or cruise packages for honeymoon couples. Targeting this keyword strategically will land up such visitors to your website. If you can get contact details (email/phone) of such visitors then you can turn them into your customers by following up.
3. Last keyword "Caribbean cruise holidays/7 Night Western Caribbean Cruise" is more specific keyword, and the user is really a ready to go type visitors. Focusing such keywords will certainly provide a boost in your website traffic and sales.

If you consider these different set of keywords and users, you will be able to do more focused keyword research that will result you more organic traffic. So, the basic concept is targeting keywords from end user’s perspective.

Using unnecessary keywords in your SEO and SEM campaigns and spending time and money for getting top ranks for those keywords may drive traffic to your website but it will not guarantee better conversion rate. Whereas if you target more specific keywords or search phrases it will boost up your sales instantly.

Basics of Search Engine Friendly Webpage Designs – Part 1

Webpage design has great importance in Search Engine Optimization. A website with search engine friendly web pages can come on top of Search Engine Result easily. Most of the time people spend their hard earned money of website promotion but they couldn’t get desired results. Complex webpage design is among the most important obstacles for these websites, which prevents them from getting indexed by search engines.

So what kind of web pages are search engine friendly? It may seem to be a tough question to answer, but it’s not that tough. Here, I’ll provide some basic principles of webpage design, which helps in designing of search engine friendly web pages.

To start with, I’ll discuss a few things that search engines don’t like. Frames, Flash Videos, HTML errors in pages, poor scripting, and dynamic URL’s are a few things that prevent search engine crawlers from indexing your webpage. Therefore, you need to keep it out of your web page. In order to ensure search engine friendliness you need to follow these basic steps while designing pages of your website:

Validate Your HTML Coding

This is a common problem with several web designers, while designing their web pages, they rarely think about validation of their HTML code. You may have some errors in your HTML code which can prevent search engine crawlers from reading contents of your webpage. To avoid such circumstances, you need to validate you HTML/CSS code for page errors. There are several ways to validate them, but the best is to use W3C validator that is available at http://validator.w3.org. Once your code is validated, your web pages are ready to be indexed by search engine crawlers (if there are no other constraints).

Implement Simple Navigation

Search Engines love simple and easy navigation. Simple HTML pages or static URL’s are welcomed by every search engine crawlers. Search Engines cannot interpret links generated by Java Script. That means, if you are using mechanism of runtime links generated by Java Script code, those pages will not be readable by search engines. Even Links embedded in Flash are not readable by most of search engines.

To avoid such issues, you need to provide an easy navigation to your website. I’ll not suggest you to remove all those Java Script and Flash. You can choose another way by providing simple HTML links to those pages in footer of your website. Adding an HTML sitemap is also suggested, it will help search engine crawlers in accessing all pages in your website.

Online Reputation Management – The New Buzzword

Online Reputation Management is the new buzzword in E-Commerce and Online Promotion of an organization's identity, business entity or an individual. Due to the independence offered by Internet and lack of a central regulation system, everyone is free to say anything about anyone. Sometimes due to business rivalry or some other professional or unprofessional reasons, people start  badmouthing about a business entity or an individual. It leads to great problems, and loss of business or revenue for that particular organization or individual.

The case of bad online reputation is very much common with e-Commerce websites or online service providers, where they have to face problems of negative feedback (most of the time baseless), given by their competitors with anonymous identity or by their unsatisfied customers. There are several consumer complaint forums where one can express their views about a company or organization and the products and services being offered by them. They don’t need to provide any evidence of being a real customer at the time of posting feedback.

Search engines tracks this information, and when users (potential customers) search about the products or services offered by organization for which negative feedback has been given, they come across such indexed negative feedbacks. It results in loss of business for E-Commerce websites or online service providers, as most of their business is search engine driven, and presence of negative feedback reduces their reliability and maligns their reputation in front of their potential customers.

Online Reputation Management is the service that helps such victims of negative feedback given on online consumer complaints forums. They help such business entities in overcoming their problems, and provide them a neat and clean reputation. These services are of great help for such organizations or individuals looking for a jumpstart in their professional growth that was stuck due to bad online reputation.

Comparing Documents in Microsoft Office Word 2007

Microsoft Office 2007 has proved its usability in several day-to-day tasks. Like all previous versions of Microsoft Office, this version helped people a lot in dealing with our everyday work in a better and simpler manner. People with different levels of proficiency use Microsoft Office every day, most of them are not aware with advanced features of Microsoft Office. Apart from simpler user interface, easy accessibility and all other useful features of previous versions of Microsoft Office, there are several unique features in this version of Microsoft office. I’ll try to provide some insights of Microsoft Office products in my current series of articles. Les start with some best features of Microsoft Office Word 2007.

Comparing Documents in Previous Versions of Microsoft Office Word

In past we have experienced the need for a compare tool, which could make the comparison of two documents easier. Previous versions of Microsoft Word provided a feature "compare side by side." It has the facility of synchronized scrolling for easy view of both documents simultaneously. It was really a great help while editing two documents or reviewing the changes made in a documents.

Comparing Documents in Microsoft Office Word 2007

Microsoft Office Word 2007 simplified the meaning of word processing. The editing, review and comparison of documents was never so easier. Now, Microsoft Office Word 2007 users have a feature called 'Compare', with options to Compare and Combine the changes made in two documents. Users can access this feature under Review Section of command ribbon (appearing on top of Microsoft Office Word 2007 window).

When you select the Compare option to compare two different version of same document, you have to select original document and revised document. There are different "Comparison Settings" that you can select according to your preferences. You can save the changes in either original document, revised document, or a new document.

The feature to Compare and Combine documents in Microsoft Office Word 2007 has changed the whole process of editing and reviewing documents. Now with Compare feature, it is very easy to find the difference in two versions of documents just with a fair look over them.

Benefits of Choosing Expert SEO Service Providers

Popularity of E-Commerce resulted boom in SEO and Internet Marketing services. Nowadays, there is great demand of expert SEO service providers. As owner of an E-Commerce website, you also want your website to appear on Top in search engine results for preferred keywords. For that, you need services of an Internet Marketing and website optimization experts.

There are several benefits of choosing and expert SEO service providers. Every SEO company cannot provide your desired results. SEO and SEM is all about experience. Newbie’s in this field cannot provide you top rankings in major search engines. They need to have knowledge of Search Engine crawling mechanism and wide experience or search algorithms. An expert SEO, SEM and Internet Marketing service provider can really push up your websites to top ranking in Google, Yahoo, MSN and all other popular search engines. Top ranking not only drives traffic to your website, but it also helps in generating additional amount of revenue.

Major Benefits of Choosing Expert SEO Service Provider

Expert players in SEO field know the right techniques of Search Engine Marketing. They implement all White Hat SEO principles to list your website in search engines. The initial and most important task in SEO is website analysis, which is very crucial for success of your web promotion campaign.

Expert SEO professionals keep an eye over all aspects of your website, its business domain, and competitors. They will provide complete analysis of website (keyword analysis, right web contents, and well researched META Tags), which will guide the website promotion campaign in future. Apart from that, you can be assured of the best services in all aspects of Search Engine Optimization and Web Marketing for website.

To provide permanent top ranking to your website in search engines, SEO experts use only legal White Hat SEO Techniques like, directory submission, article submission, blogs submission, press release submission, forum posting, social book marking, and social business networking. Your website gets supporting keyword rich contents and assured back links through these techniques.

Nowadays, to complete SEO tasks in minimum time, some SEO service providers use automated tools for directory submission and article submission. Automatic Submission is not much beneficial for search engine optimization in long run. Therefore, expert SEO and Internet Marketing companies use only manual submission resulting maximum benefit and top ranks to your website.

If you are also looking for a SEO service provider to promote your website, then rely upon only experts in this field. Hiring a newbie, just to save a few bucks is not good idea. Think of the enormous revenue options, that your website can generate for you after a successful SEO and Internet Marketing campaign.